What Can Oprah's Endorsement Do For You?

Watch ‘The Oprah Effect’ on CNBC!What can Oprah’s endorsement do for you? A lot if you’re an entrepreneur…

• The Oprah Effect: Carol’s Daughter natural products company went from 1 million to 20 million in sales.
• The Oprah Effect: When Philosophy Amazing Grace Shower Gel appeared on Oprah, the product’s monthly sales increased to 18,000 bottles from 3,000.
• The Oprah Effect: Oprah’s endorsement helped the We Take the Cake bakery make over $1 million in a matter of one year.
• The Oprah Effect: By 11 p.m, on the day Oprah featured Mariebelle Liberman’s hot chocolate on her “favorite things” show, Lieberman received $30,000 worth of orders for hot chocolate alone.
• The Oprah Effect: After being featured on Oprah’s “favorite things,” Garrett’s Popcorn saw an increase in sales of 100 percent during the month of December.
• The Oprah Effect: When Oprah featured Claus Porto Soaps on a “favorite things” episode in 2007, sales peaked at more than $1 million in just 30 days.

Oprah’s stamp of approval can elevate an entrepreneur, book, celebrity, product or cause to phenomenal success. Because Oprah featured Carol’s Daughter on her show, founder Lisa Price was able to get Jada Pinkett-Smith and Will Smith, Jay-Z, Beyonce, and Mary J. Blige to come on as investors, “spokesbeauties” — and in Mary J. Blige’s case — co-owners of the company.

“I look at Mary and Jada sometimes and I still pinch myself like wow, these women are spokesbeauties for me. It’s just phenomenal,” says Lisa.

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• ‘The Oprah Effect’ Trailer
• Getting On Oprah’s Favorite Things
• ‘The Oprah Effect’ on CNBC
• Honest Tea’s Celebrity Customers
• CNBC Reveals How to Get on Oprah This Thursday

Recommended Resources:

• Ultimate Guide to Getting Booked on Oprah