Linking Print & Online Book Content to Mobile
Lauren Conrad, star of the hit MTV reality show ‘The Hills,’ took a break from the West Coast last night by signing copies of her new book, ‘L.A. Candy’ at a Barnes & Noble here in New York City.
But before you write off the idea of a reality star writing a book about a girl who moves to Hollywood and becomes a reality star, consider this: Conrad, who has said she loves her Kindle and Blackberry that “live” in the palm of her hand, is one of the first celebrity authors to experiment with bridging the gap between print and online media.
Hey, she’s already conquered TV!
To help promote the book, each of ‘L.A. Candy’s’ book jackets have a special 2D bar code. Readers can scan the barcode with their iPhones or other mobile devices to connect the book to supplementary online content.
Conrad, 23, recently told USA Today, “most people my age kind of live on their phones.”
With our Celebrity Black Book, we provide a special link to a Web page where readers can register for a free 60 day trial subscription to our constantly-updated Contact Any Celebrity online Rolodex. How can you do something like this with your book?
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