Blogging for Fame & Fortune
Blogging for Fame and FortuneThe new book ‘Blogging for Fame and Fortune’ by Jason R. Rich from Entrepreneur Press is a must-read if you’re interested in creating an online platform for yourself via a blog.
My favorite chapters of the book were Rich’s interviews with “superstar bloggers,” namely Perez Hilton, Chris Crocker, Ben Jelen, Patick W. Gavin and Kiel James Patrick.
Here’s an excerpt from the book:
“Just as ‘People’ magazine publishes its list of best and worst dressed celebrities and hottest celebrities, Forbes.com publishes an annual list of the most famous bloggers and web-based personalities, which includes the most influential people sharing their thoughts, ideas, expertise and opinions on the web.
From entertainment reporters/gossip columnists to political commentators and technology gurus, in December 2007, the top names on the Forbes.com list included: Perez Hilton, Michael Arrigton, Mark Frauenfelder, Seth Godin, Matt Drudge, Gina Trapani, Facebook founder Mark Zuckerberg, Harry Knowles, and Robert Scoble. Other notables on the list include Jeff Jarvis, Glenn Reynolds and Fake Steve Jobs a.k.a. Dan Lyons.
Simply by visiting other blogs and vlogs, you can easily distinguish between people who simply crate a blog and those who establish themselves as a personality that distinguishes them from other bloggers — based on their appearance, attitude, voice, opinions, knowledge and experience.
There are thousands of entertainment gossip blogs that populate the Internet, but there’s only one Perez Hilton. Within seconds of visiting his blog, it’s easy to see that every aspect of Perez and what he has to say is unique and different. He’s become a personality unto himself. Plus, he offers an expertise and obvious knowledge about the entertainment industry that gives him instant credibility. Perez has has become “famous” as a blogger because of what he blogs about, plus because of who he is, what he represents, and the unique way he presents his material.
Obviously, Perez Hilton is an extreme example of what can be done to transform yourself from a run-of-the-mill blogger into a personality. However, valuable lessons can be learned from his success and applied to people blogging about any topic whatsoever. While in some cases, it’s important for the blogger to fit in perfectly with their audience, in some situations positioning yourself as anything but ordinary might prove beneficial.
Whatever online personality or persona you choose to adopt, make sure that it’s something that you believe in and relate to, and that it’s an extension of who you really are as a person. You should be 100 percent comfortable with the online persona you create for yourself.”
Related Posts:
- The Art of Attention-Getting
- Live and Breathe Your Personal Brand
- Personal Branding 101
- The Cult of Celebrity
- The Art of Reinventing Yourself
Recommended Resources:
Jordan McAuley
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