The Push for Product Placement

Bravo’s New ‘Bravo Your Brand’ AdThe other day I spotted a full-page ad in the New York Times along with signs tacked on phone booths all around New York City advertising, “Bravo Your Brand.”

The Bravo network, popular among young adults for its cutting edge reality shows such as the ‘Real Housewives’ franchise (New York City, New Jersey, Orange County and Atlanta), ‘Top Chef’, ‘Millionaire Matchmaker’, and formerly ‘Project Runway’), now pitches product placement opportunities on a new dedicated Web site, BravoAffluencer.com.

According to the site, Bravo Affluencer is an “exclusive 4D approach to engaging top-shelf consumers at every conceivable touch point, from 1D attention-getters (in-show branding, custom vignettes and pod innovation) to 2D interactivity (live voting, blogs, SMS/text messaging), 3D experiences (consumer products, live and streaming events), and 4D sharing (shareable widgets, B-Hive viewing parties).

Bravo knows that advertisers are demanding product placement. Thanks to TiVo and other DVR devices, no one even sees commercials anymore.

On Tuesday, ‘USA Today’ ran a story, ‘Advertisers Get Demanding’:

“In April, Unilever, marketer of such brands as Dove, Hellmann’s and Vaseline, held for the second year a ‘reverse upfront,’ where its brand managers discussed their new campaigns and products with media companies and asked them to come up with ideas on how to best integrate the brands with their shows and stars across platforms.

One thing advertisers want to see more of is fast-forward-proof product integration in shows. In an April campaign, Hellmann’s Real Mayonnaise was in an episode of CBS’ ‘The New Adventures of Old Christine,’ as well as in a traditional commercial. Restaurant chain Applebee’s is featured as the workplace for two characters in NBC’s ‘Friday Night Lights.’”

But you don’t have to spend hundreds of thousands of dollars to integrate your products into TV shows. To learn how to get your own products on hit television shows and in blockbuster movies for free, listen to my one-hour interview with Amy Stumpf of Spotlight Branding.

To get the interview, simply subscribe to Contact Any Celebrity — “How to Get Free Product Placement” is included as part of your Membership.

Related Posts:

• As Seen on MTV’s ‘The Hills’
  
• Bravo Pushes Shows Into Licensing Products (New York Times)
• Bravo Extends Its Brand Into Your Life (Reality Blurred)
• Bravo’s Next Product Placement Will Be In Your House (Business Insider)
  

Recommended Resources:

• Amy Stumpf’s Spotlight Branding